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The Rugby Football League (RFL) and Super League Europe today announce a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and form a new joint venture company.

IMG has assembled a team of experts across its Media business and the Endeavor network to work with the newly combined entity on strategically repositioning the sport to maximise its commercial potential for long-term growth, build deeper relationships with fans and attract new audiences.

The agency will initially focus on competition restructuring, content production and innovation, domestic and international distribution of media rights, digital transformation powered by IMG’s digital sports arm Seven League, brand strategy delivered by Endeavor’s cultural marketing agency 160over90, and streaming through Endeavor’s OTT platform Endeavor Streaming.  

As part of a second phase of work, IMG will also provide data collection, betting product development and streaming rights via its sports data and betting technology business IMG ARENA.

Simon Johnson, Chair of the Rugby Football League: “In recent years, an immense amount of work has gone on, in initially protecting the sport through the pandemic and then setting it on a course for real growth. The Governance re-alignment was key and a prerequisite to attracting a partnership such as this. IMG is a global giant in the sports and entertainment industry and this alliance is fantastically exciting for our future. Coupled with the Men’s, Women’s and Wheelchair World Cups which are set for the Autumn on home soil, I have no doubt that 2022 will now prove to be a watershed year in the history of Rugby League - and this announcement will be the keystone in future success.”   

Ken Davy, Chair of Super League said: "Over the last 18 months, Super League has focused on analysing and defining the future of the competition, with two key elements being identified. These were to grow commercial revenues in a realignment with the RFL and the other was to find a strategic partner.

"We consulted widely on the strategic partner to find someone who bought into our vision for the Super League competition and the sport of rugby league as a whole. In IMG we have a world-renowned partner that has all the requisite strengths to ensure the sport’s continued growth and development."

Adam Kelly, Co-President of Media & Events at IMG, added: “Rugby League is loved for its thrilling, fast-paced action and we see tremendous potential to further energise the sport and its competitions in the UK, engage with fans on a deeper level and drive long-term growth. We are excited to embark on this long-term partnership with the RFL and Super League and look forward to utilising IMG and Endeavor’s unparalleled expertise, experience and global network to create and add value for Rugby League and its commercial partners.”

To complement the well-established broadcast partnerships which the sport has with the BBC and Sky, Betfred Super League is currently being shown live on free-to-air television for the first time in its 26-year history, after Channel 4 secured a deal to show ten live matches and Grand Final highlights for the next two years and appointed IMG to produce its coverage. 

IMG will be working with the sport's Strategic Working Group, which was specifically tasked with identifying the right partnership. The group is made up of representatives from the RFL and Super League Europe and has been working closely with IMG over recent months.

About IMG

IMG is a global leader in sport, events, fashion, and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.




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Posted by RLFANS News Hound on Tue 10th May 2022 2:38 PM | Views : 32254 | Replies : 27 | BACK TO STORIES
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L1 RND: 12
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MINT2022 RND: 1
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CH RND: 16
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SL RND: 17
20:00
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Sat 2nd Jul
SL RND: 17
18:00
Catalans-St.Helens
Fri 8th Jul
CH RND: 18
19:45
Newcastle-Bradford
Sat 9th Jul
SL RND: 18
19:00
Leeds-Castleford
SL RND: 18
16:45
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SLRND: 18
14:30
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Sun 10th Jul
SL RND: 18
15:15
Catalans-Warrington
SL RND: 18
13:00
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SL RND: 18
17:30
Hull KR-Hull FC
Mon 11th Jul
CH RND: 18
19:45
Halifax-York
Mon 18th Jul
CH RND: 19
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NRL RND: 15 Canterbury36-12Wests
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WINT2022 RND: 1 ENGLAND36-10FRANCE
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Oldham 10 312 214 98 7
Midlands 10 278 339 -61 6
LondonS 10 192 426 -234 6
West Wales 10 88 556 -468 2
Cornwall 10 138 478 -340 0
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Betfred Super League XXVII ROUND : 16
 PLDFADIFFPTS
St.Helens 16 404 170 234 28
Wigan 16 434 301 133 24
Catalans 15 340 202 138 22
Huddersfield 15 341 256 85 21
Hull FC 16 310 289 21 16
Castleford 15 317 334 -17 14
 
Hull KR 15 271 298 -27 14
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Leeds 16 261 322 -61 11
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Wakefield 15 247 366 -119 10
Toulouse 16 236 449 -213 4
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National Rugby League 2022 ROUND : 14
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Penrith 14 416 213 203 24
Melbourne 13 462 204 258 22
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Cronulla 13 298 238 60 16
Parramatta 13 313 287 26 16
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NZ Warriors 14 242 393 -151 8
Newcastle 13 166 342 -176 8
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